“QR and Other Mobile Barcodes: The Data Speaks” aggregates all of the available data on QR and 2D barcodes in terms of usage, demographic patterns, media scanned, and so on. If you want to know more about QR codes, Heidi has written two extensive reports: “QR codes: What You Need to Know” discusses QR codes in general, along with campaigns and best practices. Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor and author for nearly 20 years. Whether you want your QR Codes to be clothed depends on the end goal you want to achieve. If this is part of your marketing plan, you may want the educational text as part of educating the not-yet-QRC-enabled audience as part of that forward-looking effort. QR Codes can be used the same way.Īnother consideration is the desire to build a mobile audience. Then they use this information to further refine and target their advertising. For high-end products, they will run NFC tags in magazine advertisements to find out which geographies contain the highest percentage of the high-income, tech-savvy respondent base they are going after.
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With a naked QR Code (or any type of 2d barcode), you can prequalify your respondent base.īig brand marketers already do this with NFC tags. Such people are further along the technology adoption curve, which may be a demographic that the market is trying to hit. Our goal at Looking Glass is to get the hologram into every home and school and hospital.
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There is a difference between someone who is familiar with QR Codes and knows how to scan them (and does) and those who don’t. The Looking Glass comes in two sizes, 8.9 and 15.6-inches, that start at 600 and 3,000 respectively. Marshals in a Florida Federal courthouse saved 35,000 images on their. On the other hand, not only is the space cleaner and more graphically pleasing without explanatory text, but the lack of explanation can be used to qualify the audience. At the heart of the controversy over 'body scanners' is a promise: The images of our naked bodies will never be public. But you can offset that by including other response mechanisms beyond QR Codes elsewhere in the text. On one hand, the risk is that if you don’t include the explanation, you will lose people who aren’t familiar with QR Codes and don’t know what to do with them. Increasingly, we are starting to see QR Codes handled the same way.
Readers don’t need an explanation for how to log into a URL or dial a phone number. They live alongside the marketing message much as URLs and 800 numbers do. This way, readers can respond to the offer whether they wish to read the codes with their mobile phones or not.īut there has been discussion recently about the value of “naked” QR Codes, or codes that are printed without explanatory text. How do you like your QR Codes? With explanatory text or without? With the URL printed for the not-yet-QRC-enabled or not? It’s a choice that marketers have to make every time they add a QR Code to a marketing message.įor some time, best practices have said that marketers should add these explanations next to or below QR Codes for those who might not know what they are.
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